Daisy Daisy is a truly unique, independent toy shop in Brighton. We are a female-founded, family run business who are proud to stand out from the crowd with our carefully curated selection of beautiful soft toys, imaginative games and books and stunning fancy dress. First opening its doors back in 1996, Daisy Daisy was originally a second-hand designer children's clothes shop with a small selection of traditional wooden toys that grew over the years. Nearly three decades later Daisy Daisy is a well-loved fixture in Brighton's busy North Laine high street where the children who used to spend their pocket money with us now bring their children! 

Our values are reflected in everything that we do. We are a proud supporter of the Brighton Toy Library as well as several local schools including Fairlight Primary and Carlton Hill by donating toys and raffle prizes. We aim to be as zero waste as possible by recycling all our plastic and paper waste, donating cardboard boxes on Olio and sending out our internet orders in reused packaging from our deliveries. We do not waste electricity by leaving our lights on all night and we donate all the money from carrier bag charges to Ecology and the Marine Conservation Society. Most importantly, we pay our taxes! That means that the money you spend with our small business goes back into the local economy to pay for the NHS, schools and all that other lovely stuff. When you choose to shop small with us (or any other indie business) your money is actually making a difference to the community we all live in.